Domain age is an essential factor that many people forget about when starting a business or blog. Due to the age of the domain, search engines distinguish new websites from reputable, time-tested resources. This parameter helps to build trust among users and search engines.
When it comes to search engine optimization, many different factors increase a website’s rankings. The most significant among these factors are backlinks and keywords. However, another factor can play a crucial role in website rankings that is often overlooked by SEO specialists and web admins – the age of the domain.
The difference between domain age and website age
There is a difference between the age of the website and the age of the domain. Domain age is the time elapsed since its first registration. In contrast, the website’s age is usually counted from the moment of publication of the first post.
Websites can move from domain to domain and be much older. Therefore, finding out the age of a website can be problematic. In contrast, domains are often resold to create a new site on the old domain. Search engines are more likely to treat sites that are older than “young sites.” In this regard, the total cost of promoting an older site is less than a site with a newly registered domain.
Why is it important to know the age of the domain?
Search engines automatically search, crawl, and index new websites. If you want your website to get into the database, users should constantly visit it, as search robots analyze the history of transitions.
The website’s structure should be clear and logical, and the source should be open and receive external links. However, even if all the conditions are met search engine requirements, it will not immediately notice your website and add it to its databases.
The most challenging stage is the website’s first year. Due to the absence of history, search engines put it aside to take a closer look and evaluate its quality as well as the level of trust among the site visitors. The level of trust, in its turn, is influenced by the age of the website, subject, relevance, and quality of the referring resources.
Does age affect a site’s ranking?
In SEO, the age of the website is an important statistical indicator. It affects the site’s ranking in search engines. Authority and importance are not easy to gain in the internet world. Every site must age and display its importance and relevance before Google, or other search engines rank it.
One of the reasons older domains work better for SEO is because of quality backlinks. It’s the first thing search engines look for, and if the links are from dominance and authoritative websites, they get a higher ranking. Most of the old domain names have good SEO rankings, and consequently, the new domain user is likely to spend a little money, time, and effort trying to rank it higher.
Search engines take time to assess the quality of content and user trust in it. In the first year after launch, a young resource ranks much lower in search results than sites with a history. However, there are also some exceptions. New domains will gain momentum and high attendance faster than old trusted ones with significant statistics if the selected industry is in demand. At the same time, if you buy an old domain and don’t add new content, you shouldn’t expect that the website immediately appears on the search engine’s first page just because the domain you purchased is old.
How to determine the age of a domain
Different online tools help you determine the exact age of a domain or website from the time it was registered to the time it was activated. Domain age is considered one of the most important factors in the ranking of websites in search engines. Thus, it is really important to keep track of the age of the domain you are going to buy. You can also check the age of your competitor’s domain.
Determining the age of a domain is much easier than the age of a website. It is helpful if you plan to create a new site on the old domain and monitor its history. The domain you are interested in can already be sanctioned or can have a bad reputation. However, sometimes the address can be accessible simply because the previous owner did not pay to renew it.
There are several ways to determine the age of a domain:
First of all, you can check the Whois domain. It is a network protocol, the main task of which is to find out information about a website: IP address, owner of the domain name, administrator’s contacts, autonomous systems, domain registration date, city, and registrar’s contact details.
Since 1996, the Internet Archive has been collecting information and making snapshots of all known and more or less visited websites. In 2007, the archive officially received the status of a library. You can find out information about the date the domain was created, find archived content. It also provides a special calendar with which you can see how the site looked on a particular day.
To start a successful business with your website, you need to know all the information about the domain. Especially if you are buying a used domain, bad history and little trust can completely ruin your promotion efforts. After domain purchase, register it for a long time to show that you intend to stay in the market and emphasize your position. In the near future, site reliability will become a much more serious issue, so it is necessary to start working on it from now.