Let me ask you a quick question before we move on further in this article.
Why does your business need management at all?
Your brain most probably generated answers like following the deadlines & company policies to ensure the smooth running of the day-to-day business activities, monitoring the flows to identify, report and solve arising issues, etc. Or you might simply answer: cause my business can’t survive without.
Either way, your website needs management precisely the way any other of your business projects’ do. The website is itself a large project for any company, and do not think it can be considered successfully completed after you launch the website. Your web presence needs continuous and proper follow-up to ensure you succeed in presenting your company to your customers.
Domain name management as a core component for managing your website
Let’s narrow down the topic to specific domain name management. It’s your web address, without which there is no opportunity to run your website and have visitors there.
A domain name is the name of your website, which your customers type in the browser address bar for reaching you online. “Billioname.com” is the website domain for the Billioname company, as an example.
A domain name is the first thing you should bother when preparing your website. Acquiring, using, and maintaining your domain name is pretty straightforward. However, it requires proper attention, as missing even the smallest detail can result in losing your domain to third parties.
The mentioned steps for acquiring, using, and maintaining your domain name are domain name management. In more professional language, domain name management includes registering the domain and organizing its timely renewals. Many small technical components need your attention in between those two steps, which we covered below.
Register a domain name
Brainstorming with your team and coming up with a domain name idea is the first crucial step. It goes without saying that it’s highly encouraged to choose a domain name similar to your business name. Otherwise, you can select the closer domain names. However, note that each difference in company and website domain names makes it more difficult for your customers to access it.
Check the domain availability
Though many understand the above-mentioned point, it’s not always possible to acquire the desired domain name, as it may simply be unavailable. So, the first thing you should do is checking the domain availability. If you have a preferred name right now, head to Billioname’s homepage and type your chosen domain name in the search bar. The tool will instantly answer your query.
Register your domain
When finding your desired & available domain name, you should register it right away to avoid losing it to other businesses. Domain registration is completed via domain registrars like Billioname, making you an official owner of the domain and grant you many domain-related services. To register your domain, you should choose a domain registrar, register your business’s account and follow the registration procedures.
Choose a web hosting
Web hosting service providers reserve a place in web servers for storing your website’s data and content. You are highly encouraged to have your web hosting and domain in one provider so that domain change, domain transfer, and similar services are easier to perform further. Therefore, choosing providers like Billioname, which have both services, is a great choice.
Make your account secure
As your domain registration account is the central place where third parties can perform different activities, make sure to make it as difficult to access as possible. Many registrars provide two-level authentication services or lockers, where users need to provide a specific security code to log in to an account.
It’s also a great idea to link your account to more than one email to diversify the risk of losing passwords or other unexpected negative scenarios.
Keep track of the domain renewal dates
Domain registration usually means you own a domain for one year, after which you no longer have the right to operate a website under the domain name if it is not renewed. Your domain expiration deadline is available to you from the first day of domain registration. However, many still fail to mark it and remember to organize renewal by the deadline. If you do not renew your domain name on time (even 1 second later than the expiration date), there is a risk of losing your domain name to third parties, usually competitors, hackers, or domain dealers.
You can read what risks the domain expiration can have for your business in more detail.
Enable auto-renewal for your domain name
As there is a risk of missing the expiration date, there is an opportunity to activate the auto-renewal function when registering your domain name. In this case, you will need to fill in your credit card details and make sure there is enough money on it so that the system can organize the automatic renewal instead of you.
Well, whom I’d better trust my domain name management?
Ideally, your domain management should be done by you or by your trusted company member. This article already highlighted the important role of domain names for the security and image of your website and the whole company. Therefore, the fewer people have access to the system, the better.
However, many companies hold more than one domain name, and it’s becoming harder to manage the entire portfolio of domain names. Here, there comes an option of outsourcing it to specialized domain management services.
How do domain management services organize the process?
Usually, domain management services work in close cooperation with domain owners. They have the technical toolbox for performing different activities with domain names. However, they do not have the right to decide whether they should prolong or cease the certain domain name, acquire related sub-domains, etc.
The tools used by domain management service providers vary from personal communication with domain registrars to DIY management tools. The latter is installed inside the web hosting’s provided control panel to perform many activities automatically.
How can I organize the domain name management if I am not the one who registered it?
There might be cases when you are transferred the domain name management responsibility in the middle of the website’s operations. It’s all good if the previous specialist kept the proper record of all the domain-related data (Registrar, registration and expiration date, account credentials, etc.) and provides you with it.
However, if they didn’t do it, your first step should be finding the Registrar for the domain, as the majority of the management activities will be performed with their help.
For that purpose, use the ICANN’s suggested Whois search, type your domain name and scroll down to the Registrar’s information. Here, you will also find other necessary data such as nameservers, domain expiration date, registrant information, etc.
As a web hosting provider and domain registration services provider, we at Billioname highly value that any domain name owner is properly aware of the domain management procedures and associated risks. It’s our shared responsibility to organize a safe environment for the billions of domains registered on the web, and we hope this article will contribute to that mission.