When creating a website, you should try to choose as touchy a domain as possible. Many website designers believe that creating a subdomain would enhance the effectiveness of their existing domain.
What is a subdomain?
A subdomain is a word added to your main domain. For example, say your website is coolestwebsitecreator.com. When adding a subdomain, it will turn to blog.coolestwebsitecreator.com.
Thus, together with the main domain and the top-level domain, TLD (including .com, .org, .ai, etc.), the subdomain becomes a part of your website domain.
Since the subdomain contains an extra word or phrase, you may wonder whether it is considered to be a new website or not. The answer is…Yes and no!
To add a subdomain, you should have the primary domain of your website, under which the subdomain will start operating. Thus, the two are undoubtedly connected. However, the search engines recognize the subdomain as a separate website, therefore, ranking it independently. This results in various benefits about which we will talk further in the article.
How to create a subdomain?
Creating a subdomain is a smooth and straightforward process. It doesn’t require much effort and time.
- Enter your Billioname cPanel account. You first name your desired subdomain.
- Afterward, choose the domain to which you want to add your entered subdomain.
- Lastly, add the document root, which represents the website you want to show. In most cases, the document root corresponds to the subdomain.
Done! You have successfully created a subdomain. Let’s throw a glimpse into an example for you to memorize the quick sequence of domain creation steps visually:
Name of the primary domain: coolestwebsitecreator
Document Root: blog.coolestwebsitecreator.com
What are the benefits of creating subdomains?
The most evident and eye-catching benefit of subdomains is the organized and neat look it provides to the website. The separation of website sections into subdomains allows the users to orientate easily and quickly. It also makes the website look more professional and well-arranged.
Subdomains are especially advantageous for various experiments and A/B testing. Since the search engines rank subdomains separately from main domains, the website designers get the chance to experiment with different types of content and other tools and hacks on certain subdomains without causing any harm to the SEO processes of the primary domain.
Say, an online cosmetics store, findthecosmeticsofyourheart.com, decides to start a blog about skincare, make-up hacks, hair-washing tips, etc. Thus, the website designer creates a subdomain, blog.findthecosmeticsofyourheart.com, which opens up a separate section for the users to read the blog posts published by the store. Suppose the store has been leading the market for a couple of years already, and their product has gone viral rapidly. However, since they are new in blogging, their blog posts do not seem to perform outstandingly well, which is the reason they do not seem to have any noticeable amount of traffic. Having created a subdomain serves as a savior in this case, as the subdomain is getting ranked independently, not having any adverse impact on the usual traffic that the main domain used to have.
Another advantage that a subdomain holds is its structure. Using a keyword for a subdomain allows the users to orientate quickly and effortlessly. It makes the purpose and the mission of your subdomain clear and obvious. In blog.findthecosmeticsofyourheart.com, for example, the blog is a keyword that makes the website’s function and task understandable for the users.
Why use a subdomain?
We already discussed the easy and seamless categorization effect enabled by creating a subdomain. Other than that, subdomains are also used to target a specific segment, for example, a country. Many institutions use a subdomain to separate the support, the admission, the connect, and other sections of their website. Many individuals or agencies prefer to use subdomains for tutoring, mentoring, and learning purposes. Big stores also are interested in using a subdomain to separate their store website from the primary one, which includes FAQs, information about delivery, etc.
Subdomains VS Subdirectories
Many website designers take a moment (or even more than a moment) to evaluate whether creating a subdomain is a better option than a subdirectory and vice versa. Having already known what subdomains are, let’s investigate the essence of subdirectories.
In website designing, a subdirectory is a part of the website URL, which includes a specific subset of content. In other words, a subdirectory is another way of organizing and categorizing the different sections of your website.
To demonstrate how a subdirectory looks, let’s throw a glimpse into the blog page of Billionaire. Here is its URL: https://billioname.com/blog/.
You may now ask yourself what the difference between a subdomain and a subdirectory is and which one would be more convenient and efficient at the same time.
Subdirectories, unlike subdomains, are preferable to use if your website sections and categories are closely related to one another. Here at Billioname, we have tightly related materials and pages. Thus, we have chosen to operate with subdirectories. This presupposes a somewhat equal distribution of SEO rankings, which makes using subdirectories more desirable, as you do not have a fear of “protecting” any content from low traffic. Hence, if you offer broader opportunities through your website and thus are willing to categorize its sections accordingly, a subdomain is a much safer and profitable way to go.
Furthermore, you should also consider that creating a subdomain will lead you to manage a particular website, which means you will be expected to implement more resources.
To sum it up, creating a subdomain is a quick and effortless process, which does not require any special skills or talents. Choosing between a subdomain and a subdirectory is what takes some thinking and consideration. However, it becomes feasible when clearly understanding the purposes, mission, and vision of the website.